KUN Sports Company won the Labor Award in the Saudization category for the Arts and Entertainment Sector in Saudi Arabia, becoming the first Saudi fitness company in the Sports and Wellness industry to receive the award. This was during the second edition of the Global Labor Market Conference, which was graciously sponsored by His Excellency the Minister of Human Resources and Social Development, Eng. Ahmed bin Suleiman Al-Rajhi, who presented the Labor Award in its fourth edition. This award is one of the initiatives the Ministry of Human Resources and Social Development has launched to honor the efforts of the private sector and to motivate them to implement exceptional standards. The award was received by KUN Sport’s Chairman of the Board of Directors of, Eng. Mohamed bin Nabil Hefni.
KUN Sports Company’s receipt of this award is in recognition of its commitment to implementing work systems, standards, and regulations, which helped achieve high Saudization rates in 2024. This also contributed to meeting national targets within the framework of Saudi Arabia’s 2030 Vision strategy.
In this context, Engineer Mohamed bin Nabil Hefni, KUN Sport’s Chairman of the Board of Directors, stated:
“KUN Sports places great importance on Saudization as part of its strategy to develop the work environment and attract national talents. It always seeks to apply best practices in human resource management to ensure sustainable development and enhance employee efficiency and productivity, in line with KUN’s vision, mission and strategy of Saudi Arabia 2030.”
It is worth mentioning that the Labor Award aims to encourage the adoption of ideal business models for an attractive work environment. Through its four categories — work environment, skills and training, Saudization, and CEO — it raises the level of competitiveness among establishments and motivates them to offer innovative solutions that contribute to the development of the Saudi labor market.
About “KUN Sports” — KUN Sports was established in 2019 as part of KUN Holding Group, with the aim of enhancing the quality of life in Saudi Arabia by providing exceptional fitness facilities and services that meet the needs of various community segments.
The company has experienced rapid growth since its inception, opening its first branch in 2021 under “iN2Fitness” brand in Jeddah. It has since expanded to include several Saudi cities, including Makkah, Riyadh, the Eastern Province, Al Qassim, Taif, Khobar, and Khamis Mushait. By August 2024, the number of “iN2Fitness” branches reached 54, reflecting the company’s commitment to promoting health and fitness in the Kingdom.
KUN Sports Vision — KUN Sports aims to elevate the standards of excellence in the Sports and Wellness sector and promote a culture of fitness in Saudi community. The company strives to offer integrated sports services that support individuals in achieving a healthy lifestyle, in line with the targets of Saudi Arabia’s 2030 Vision.
As part of this direction, the company launched its new identity for its fitness gyms under the name “iN2Fitness” at the beginning of 2024, rebranding from its previous name “B-IT Fitness”. The rebranding was a strategic step to strengthen its presence in the fitness sector and provide advanced sports experience for its customer base.
Through these initiatives, KUN Sports continues to contribute to achieving the goals of Saudi Arabia’s 2030 Vision by improving the quality of life and enhancing health and wellbeing for the Saudi community.
