Jeddah, Saudi Arabia – September 2025: KUN Sports, the company behind the fast-growing iN2Fitness brand, is proud to announce a transformative summer marked by strategic expansion, member-first innovation, and a new chapter of leadership with the appointment of Dr. Dimitri Koutsoubakis as Chief Executive Officer.
Dr. Dimitri Koutsoubakis joins KUN Sports with a proven track record of building and scaling premium fitness concepts across the region. As co-founder of Fit Republik (Dubai), he developed the region’s first large-format “Athletic Country Club.” As Founding CEO of Wellfit (UAE), he led the launch of four flagship superclubs, built membership to over 17,000, and secured REPS UAE Superclub of the Year for three consecutive years (2021–2024). His appointment reflects KUN Sports’ commitment to scaling sustainably and strategically as the company continues its rapid growth across Saudi Arabia.
The summer of 2025 has been a period of significant achievement for KUN Sports and its flagship concept iN2Fitness. On June 1, the company opened its 60th iN2Fitness branch, which also marked the launch of its first flagship location in Jeddah. Designed to elevate the member experience, this facility introduced several premium features, including cold plunge and sauna facilities in both male and female branches, a specialized calisthenics and recovery zone in the male branch, and the company’s first Pilates Reformer studio in the ladies’ branch. Just ten days later, the brand opened branches 61 and 62 in the Obhur district of Jeddah, continuing its expansion into key neighborhoods and bringing the total number of iN2Fitness branches to 62 across the Kingdom.
Operational enhancements accompanied this physical expansion. All ladies’ branches now operate until 12:00 AM, while four additional male branches have been converted to 24-hour operations, bringing the total number of 24/7 locations to 12. These adjustments reflect KUN Sports’ commitment to meeting members’ needs with greater accessibility and flexibility.
As part of its ongoing focus on creating meaningful member experiences, KUN Sports has also launched the iN2Fitness Member Fitness Induction Program. This structured onboarding journey includes a nine-step fitness assessment, personalized goal setting, and a complimentary personal training session. The program is designed to ensure every member begins their fitness journey with confidence, knowledge, and the support of a dedicated team—reinforcing iN2Fitness’s belief that consistency starts with the right foundation.
“This summer’s growth is a reflection of the passion, belief, and hard work of our teams,” said Mohammed Dakhil, Chief Operating Officer of KUN Sports.
“We’re not just building more gyms; we’re building experiences that connect people to movement, well-being, and community. With Dr. Dimitri joining us as CEO, we’re entering a new phase of growth that will take everything we’ve built to the next level.”
In a market where price often dominates, KUN Sports continues to lead by focusing on value-driven experiences—delivering accessible, functional, and inspiring fitness environments that elevate quality of life while remaining competitively priced. With ten new iN2Fitness branches opened in the first six months of 2025, KUN Sports is well-positioned to continue driving impact and innovation in support of Saudi Arabia’s Vision 2030.
